London Fashion week, one of the big 4, event of a lifetime!
Official photographer for fashion 156 meant I attended every possible show manageable within the weeks time frame. Shooting both front and back of house meant I gained a collection of works from both backstage, the preparation process and the final images. Below are a series of both front and back of house over the course of London Fashion Week 2013
Well London Fashion Week kicked off with a bang. Schedule memorised the night before, ample spare battery and memory cards at the ready, registration first thing day 1, then straight into street-style before my first show. The vibe is electric. Everyone and everyone who is attending at any point this week is around today.
People come ready to be seen and remember a little piece of advice I was once told….’photograph everyone, people are almost offended if you don’t stop them to ask for street style when fashion week is on’ it’s true, it’s not hard to find subjects.
My first to assignments are backstage then backstage runway with editing in between folowed by more runway and editing. Beside the official press room filled with fast wifi sstarbucks is my best friend, espicially for those shows not near the main showrooms.
Day 2 was the busiest of days along with day three. A jam packed day, 5 runway shows, 2 backstage sessions, street-style and editing. The pressure is on when it comes to anything like this in the media, getting images out is time critical so it’s a fine art to upload, edit, send on images and get in place for the next show (possibly on the other side of the city) It’s pressure, but I love it.
Halfway through the week and London Fashion Week is still going strong. The media is a buzz with tweets, pics and #tags for every show on the weeks schedule. It’s long days and long nights filled photographing, editing, networking and the next days preparations. With such busy schedules it’s essential to be prepared, know locations, have passes and tickets ready to go, know what your shooting and how much time you have in between for edits and also know if you need to find somewhere to edit or have the press lounge at your disposal.
As the week starts to wind down the shows I am attend are spread throughout the city. My first location is the beautiful gardens, I’m front out house runway photography for the Burberry Prorsum show in the beautiful Kensington Gardens. There is media lined up inside and out, photographers shooting front row attendees and a general public crowd lined outside out of interest. It’s one of the biggest shows of the week and it didn’t disappoint. I follow on the day racing across the city to shoot the unique style of KTZ and Osman. Great Day, great shows.
It’s Day 5, the final day of London Fashion Week. It’s the day we all feel that amazing sense of achievement, the day we finish our last show, sit back and review just what was achieved over the past 5 days. When I look back at the collections on my computer and featured on fashion156 I take a moment to acknowledge just how much work I personally put into the week. You can’t do this job if you don’t love what you do.
My final assignment for fashion 156 at London Fashion Week is backstage at Fashion East. This show features 3 designers, Ashley Williams, Claire Barrow & Ryan Lo. Each designer so different in looks and styles yet each collection so beautifully blended into one runway show.