Mercedes-Benz Fashion Week Australia, the biggest fashion event of the year. My job: Photographer for Hairromance and reporting photographer for Fashion156. It’s a huge week, full photographer accreditation to all shows and this year Fashion Week was set in one of Sydney’s most beautiful locations with some of Australia’s most talented designers.
Typically an industry only event anyone interested but not industry based was forced to catch snippets of the events on morning TV and shows such as nightly news & entertainment daily. This year however, was was also the first year that the general public were able to become a part of each event with shows broadcast on live screens around the city with pop-up bars and ‘girls night out’ events.
My job as photographer starts the day prior to Fashion Week kicking off with the ‘marking of the spot’, it is what it sounds like, photographers gather, register and mark their spot on the media rise. This year was as tight as ever but with all media in great spirits there is at lease a friendly vibe for the week ahead.
Mercedes-Benz Fashion Week Australia (MBFWA) kicked off day three with a beautiful Lisa Ho collection. Held in the magnificent Art Gallery of NSW, the crowd arrived early soaking up the atmosphere with morning greetings, anticipation and excitement .
It was a beautiful long runway, floor to ceiling glass windows at the end of the runway, flooded with natural light and a mix of runway lights overlooking Sydney’s spectacular Botanical Gardens. Surrounded by Archibald prize art work on the walls this clasic setting was a beautiful choice to compliment Lisa Ho’s runway collection.
Another huge day with a mix of both backstage and runway kicking off with Suboo, one of my favorite designers. Having photographed Suboo the previous year at the Mercedes-Benz Fashion Festival Sydney I was expecting grand things. The show was jam packed and as expected the media were packed in for this show. The production aspect was kept simple but worked a treat.